3 Reasons Why Retailers Should Embrace Mobile Shopping Apps

Some retailers are a little hesitant to offer a mobile shopping app, let alone encourage their existing customers to use it on a regular basis. When speaking with executives at supermarket and pharmacy chains, we learn time and again that they worry about replacing in-store visits with online purchases for different reasons. While their concerns […]

August 2, 2020

Swift swipe: 8 tips to get mobile commerce right, right away !

In recent years, it became impossible to ignore the rising power of online and mobile commerce. According to Business Insider, we can expect to see this trend continue to grow in the near future, as more companies embrace the advanced technological features offered by these platforms.  And yet, many businesses still struggle with the transition to […]

August 12, 2020

Shelf Life: The Mobile Version of Shelf Positioning & Product Placement

When shoppers visit a physical store, each and every part of their journey is meticulously designed to encourage certain behavior, leaving nothing to chance. The art of product placement and shelf positioning has a significant impact on their purchase decisions, which makes it a major focal point for retailers.  Product positioning experts have a deep understanding […]

August 25, 2020

Retailers, Forget About ‘mobile-First’ and Embrace a Mobile-Only Approach

Smartphones have become such a fixture in our lives, it almost feels like they’ve been around forever. Perhaps that’s why looking at statistics from just a couple of years ago may be shocking, as we realize that the frequency and form of mobile use still continue to change dramatically. In 2018, the world was excited […]

August 27, 2020

What grocery retailers and brands can learn from McKinsey’s latest report

A recent report from Periscope by McKinsey, titled Retail reimagined: The new era for customer experience, sheds light on the rapid transformation of the retail world following a survey of thousands of shoppers in the US, the UK, France, and Germany. The report confirms the accelerated change in behavior we’ve all been experiencing lately, but […]

August 30, 2020