Privacy Policy

Last Amended: September 19, 2022

This Privacy Policy (“Privacy Policy”) describes how Stratford Ltd. (“Company” “we” “us” or “our”) collect, use, and share your Personal Data, as well as an explanation of the data rights you may have. This Privacy Policy applies to our visitors and users as follows: (ii) any visitor of our Website available at: (“Visitor”) ; (ii) our customers the merchants using our Services (“Merchants”); and (iii) the end users, consumers, purchasing the goods and services from the Merchant through the App created by the Shelfy Platform (“End User”).

Visitors, Merchants and End Users shall be collectively referred to herein as “you” or “your“.

This Privacy Policy is an integral part of our Terms of Service and Merchant SaaS Agreement (“Terms“) which includes additional information and conditions regarding our Service. Any capitalized terms used herein but not defined herein shall have the meaning ascribed to them in the Terms.

Please also review our website for more information on the services we provide:

If you have any questions regarding this Privacy Policy or our data practices, you are welcome to contact us at:  

Stratford Ltd.

By Email:

To: Mr. Ami Bukris

Stratford Ltd

18 Raul Valenberg Street, Tel Aviv, Israel

In the event you are a California resident and the CCPA applies to you – please also review the CCPA Notice.

We reserve the right to amend this Privacy Policy at any time. As such we recommend that you re-visit this page frequently and review the Privacy Policy for any changes that we may have made. In the event that we made any substantial changes to this Privacy Policy, we will make reasonable efforts to provide you with notification with respect to such changes, if we are required to do so by applicable law. The changes to this Privacy Policy will go into effect as of the date listed in the “Last Amended” heading located at the top of this Privacy Policy.


We may collect two types of data and information from you, depending on your interaction with us. The first type of information is non-identifiable and anonymous information (“Non-Personal Data”). We are not aware of the identity of the individual from who we have collected the Non-Personal Data. Non-Personal Data which is being gathered consists of technical information, and may contain, among other things, the type of operating system and type of browser, type of device, your action in the Website or Services (such as session duration and page impressions), or approximate geo-location.

The second type of information is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual (“Personal Data”).

For the avoidance of doubt, any Non-Personal Data connected or linked to any Personal Data shall be deemed as Personal Data as long as such connection or linkage exists.



Personal Data we collect from Visitors:

Type of Data
Purposes of Processing
For EU persons – Legal Basis under the GDPR
Contact Information
In the event you contact us (i.e., to get a price quote, book a demo or in need of support), you may be required to provide us with your full name, email address, phone number, your company name etc.
We will use this information solely for the purpose of responding to your inquiries and provide you with the support or information you have requested.
Our legitimate interest.
If you voluntarily subscribe to our newsletter, you will be asked to provide us with your email address. You can unsubscribe at any time using the unsubscribe option within the body of the newsletter or by contacting customer support at
We will use your email address solely in order to provide you with the content that you requested to receive.
Your consent.
Online Identifiers
When you visit our website, we will collect your Internet Protocol (“IP”) address. This data may be collected by us or by our third-party service providers as further explained below in the cookie clause.
We will use this information in order to maintain, protect and manage the Website and for analytical and statistical purposes regarding traffic flow, your interaction with our website and for marketing purposes.
Your consent.

Information We Collect from Merchants:

Type of Data
Purposes of Processing
For EU persons – Legal Basis under the GDPR
Book a Demo
When you contact us and request a demo, we will need to request certain information such as your name, company name, email, phone number, address, and other information related to the Services.
To enable you to use our Platform.
Our legitimate interest.
Account Registration
In order to use our Services, you will be required to register and open an account. During the registration process we will collect certain information such as your full name, physical address, email address, payment information, etc.
To provide the Services to the Merchant.
Performance of a contract with you or in order to take steps at your request prior to entering into a contract.
Direct Marketing
As our customer we will send you invoices, reports and marketing materials regarding the Services you are currently using or any services we may offer in the future (“Direct Marketing”).
You are able to unsubscribe from receiving such correspondence from us by clicking on the designated link in the applicable message that we will send you or by contacting us at: Please note that if you choose to unsubscribe from our Direct Marketing, we may still retain your contact details and send you relevant service-related information.
Our legitimate interest.
Payment Details
In the event the payments of the Service Fees are paid directly by Merchant to Company, we will collect certain payment information.
We use third party payment processors to process this information. Consequently, any transactions that are processed by these third-party payment processors will be governed by their privacy policies and terms which we recommend that you review.
Performance of a contract with you.

Information of End Users we process:

Type of Data
Purposes of Processing
For EU persons – Legal Basis under the GDPR
Log in and contact information
When the End User logs in either through a third party or through your Facebook, Google+ or Apple account, we will process certain information such as your ID, name and may process information you made public through such platform.
We will use this data for the purpose of providing our Services and designate your account. Your contact details will be used in order to send you needed information related to our Services. In addition, it will be used for additional occasional communications and updates related to the Services, as well as promotional and marketing emails. We act as the processor when we collect and process this type of data, which is processed on behalf of our customer.
Performing our contract with you.
Shopping History
When you access or use the App, we will collect and process your App and Web Shop’s shopping related data (such as purchased products, date of purchase, quantities, prices, etc.) (“Shopping History”).
We will use this data for the purpose of performing research, and conducting analytical operations. In addition, we will use this data as part of providing the services to the Merchant including providing promotional and marketing activates on its behalf, such as providing End User with relevant offers. We act as the processor when we collect and process this type of data, which is processed on behalf of our customer (the Merchant).
We process this on behalf of our customers (the Merchants) as a processor/service provider, therefore, we rely on the lawful basis established by our customers.


Depending on the nature of your interaction with us, we may collect information from you in one or both of the following ways:

  • Automatically– we may use cookies (as further elaborated below) or other similar tracking technologies to gather some information automatically when you interact with our Website and Service.
  • Provided by you voluntarily– we will collect information if and when you choose to provide us with the information, such as through the Service, when you contact us or sign up for our newsletter.


We will not share your Personal Data with third parties, other than as specifically mentioned herein:

  • Compelled Disclosures – To satisfy any applicable law, regulation, legal process, subpoena or governmental request;
  • Enforcement of our Rights – To enforce this Privacy Policy and the terms of our agreements (including the Terms), including the investigation of potential violations thereof;
  • Security Detections – To detect, prevent, or otherwise address fraud, security or technical issues;
  • Business Transfers and Affiliated Companies – When it is undergoing any change in control, including by means of a merger, acquisition or purchase of all or substantially all of its assets or with our parent company, any subsidiaries, joint ventures, or other companies under common control with the Company solely if and when applicable or necessary for the purposes described in this Privacy Policy, or in the event of any of the corporate transactions listed herein;
  • Service Providers – To collect, hold or manage your Personal Data through our authorized third-party service providers and to perform certain requested services on our behalf, as reasonable for our business purposes, all of whom we contractually ensure comply with applicable data protection laws. Some examples of service providers that we may use include (without limitation): payment processors, server and storage providers and marketing partners;
  • Explicit Consent –If you provide us with your explicit approval to share your information prior to the disclosure.


We or our third-party service providers may use cookies and other similar tracking technologies or methods of web and mobile analysis to gather, store, and track certain information related to your access of, activity and interaction with our Service.  

A “cookie” is a small piece of information that a website assigns to your device while you access such website. Cookies are very helpful and may be used for a variety of different purposes. These purposes include, among other things, allowing you to navigate between pages efficiently, enabling automatic activation of certain features, remembering your preferences, and making the interaction between you and our Service quicker, easier and smoother. Cookies are also used to help customize your experience and for advertising purposes (including personalized advertising). You can find out more information about cookies at

The third-party cookies used on our website are as follows:

Most browsers will allow you to erase cookies from your computer’s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. You may set your browser to block all cookies, including cookies associated with our Services, or to indicate when a cookie is being used by us, by adjusting the privacy and security settings of your web browser. Please refer to the support page of your browser to learn more about how you can adjust your privacy and security settings. Additionally, you may opt out of certain Advertisers’ cookies and browser-enabled, interest-based advertising at the Network Advertising Initiative’s (“NAI”) website- NAI consumer opt-out and the Digital Advertising Alliance’s (“DAA”) website- DAA opt-out page.

Please see the following links for more information with respect to how you can block or erase cookies via your particular browser: Google Chrome; Firefox; Internet Explorer; Safari; Edge; Opera.


Depending on your jurisdiction, data protection and privacy laws provide you with the ability to exercise certain rights regarding your Personal Data that we process. Please note that, unless you instruct us otherwise, we retain the information we collect for as long as needed to provide the Services and to comply with our legal obligations, resolve disputes and enforce our agreements. If you object to the aforesaid collection, use and sharing of data, please immediately cease using the Services and/or Platform.

Where provided under applicable law (such as, within the European Union), you may have the right to ask us to delete Personal Information, subject to applicable exceptions, such as in order to preserve that information for anticipated litigation or demands from a regulator, or some or all of the following rights: the right to obtain information on our use of your Personal Data, the right to obtain a copy thereof, the right of data rectification, the right to data portability, the right to object to processing based on our legitimate interests, the right to restriction of the processing, and the right to withdraw your consent.

To assert any of these rights, please fill out our data subject rights form and send us at: Note that we may request proof of identity, and we reserve the right to charge a fee was allowed by law, such as in circumstances where your request is excessive. In addition, you may have the right to lodge a complaint with a supervisory authority, subject to applicable law (as is the case in the European Union).


We retain Personal Data for as long as it remains necessary for the purposes set forth above, all in accordance with applicable laws or until an individual requests to opt-out of such collection, subject to applicable laws. We may at our sole discretion, delete or amend information from our systems, without providing any notice to you, once we deem it is no longer necessary for our purposes.

Please note that except as required by applicable law, we will not be obligated to retain your data for any particular period, and we may delete it for any reason and at any time, without providing you with prior notice of our intention to do so.


We take great care in implementing and maintaining the security of your Personal Data. We employ industry standard procedures and policies to ensure the safety of individuals’ information and prevent unauthorized use of any of such. We have implemented technical, physical and administrative security measures to protect your Personal Data. Please review our Information Security Policy to learn more regarding our security practices.

Please contact us at: if you believe that your privacy was treated in a way that was not in accordance with this Privacy Policy. In the event of a security incident in which we discover that your Personal Data may be at risk, we will take reasonable efforts to notify you and the applicable authority (if we are required to do so, subject to applicable laws).


Our data servers in which we host and store the information are located in the US and EU. The Company’s HQ are based in Israel in which we may access the information stored on such servers or other systems such as the Company’s ERP, CRM, Salesforce and other systems. In the event that we need to transfer your Personal Data out of your jurisdiction, we will take appropriate measures to ensure that your Personal Data receives an adequate level of protection as required under applicable law. Furthermore, when Personal Data that is collected within the European Economic Area (“EEA“) is transferred outside of the EEA to a country that has not received an adequacy decision from the European Commission, we will take necessary steps in order to ensure that sufficient safeguards are provided during the transferring of such Personal Data, in accordance with the provision of the standard contractual clauses approved by the European Union.


The Website and our Service are not intended for use by children (the phrase “child” shall mean an individual that is under the age defined by applicable law which with respect to the European Economic Area (“EEA“) is under the age of 16 and with respect to the U.S.A, under the age of 13) and we do not knowingly process  children’s information. We will discard any information that we receive from a user that is considered a “child” immediately upon our discovery that such a user shared information with us. Please contact us at:, if you have reason to believe that a child has shared any information with us.


We do not support Do Not Track (“DNT“). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser. 

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