In 2021, Let Us Help You Help Others: Promoting Brand Partnerships With Mobile Shopping

How can retailers create a meaningful and profitable brand partnerships

December 27, 2020

Seek and You Shall Find: Mobile Shopping Search Technology Is Just What You’re Looking For

Search technology is hands down one of the most important digital innovations. Learn why Investing in mobile search technology is critical

December 23, 2020

Scan & Go for the Holidays: When Santa Checks His List, Let Customers Self-Checkout

Here are three reasons you shouldn’t skip your chance to allow holiday shoppers to skip the line.

November 30, 2020

The best of both worlds: Create the perfect omnichannel holiday shopping experience

The holiday season is all about festivity, family, and...shopping! Here are three mobile capabilities to focus on first.

November 11, 2020

One Step Ahead: How Headless Commerce Elevates Mobile Shopping

The latest buzz term in the online commerce world is “Headless Commerce”. Contrary to what the name suggests, this eCommerce approach is a wise and thoughtful one, bringing many benefits to retailers and brands. The idea behind headless commerce is quite simple, really. Every website or app has two ends that together form the online […]

October 7, 2020

The Mobile Move: How to Encourage Grocery Shoppers to Go Mobile

After explaining why you should get in-store shoppers to download and use your mobile shopping app, now it’s time to discuss different ways of doing so. Here are a number of suggestions that should help you send a clear message to shoppers regarding the value of using your grocery shopping app.  Communicate the benefits to […]

September 23, 2020

What grocery retailers and brands can learn from McKinsey’s latest report

A recent report from Periscope by McKinsey, titled Retail reimagined: The new era for customer experience, sheds light on the rapid transformation of the retail world following a survey of thousands of shoppers in the US, the UK, France, and Germany. The report confirms the accelerated change in behavior we’ve all been experiencing lately, but […]

August 30, 2020

Retailers, Forget About ‘mobile-First’ and Embrace a Mobile-Only Approach

Smartphones have become such a fixture in our lives, it almost feels like they’ve been around forever. Perhaps that’s why looking at statistics from just a couple of years ago may be shocking, as we realize that the frequency and form of mobile use still continue to change dramatically. In 2018, the world was excited […]

August 27, 2020

Shelf Life: The Mobile Version of Shelf Positioning & Product Placement

When shoppers visit a physical store, each and every part of their journey is meticulously designed to encourage certain behavior, leaving nothing to chance. The art of product placement and shelf positioning has a significant impact on their purchase decisions, which makes it a major focal point for retailers.  Product positioning experts have a deep understanding […]

August 25, 2020

Swift swipe: 8 tips to get mobile commerce right, right away !

In recent years, it became impossible to ignore the rising power of online and mobile commerce. According to Business Insider, we can expect to see this trend continue to grow in the near future, as more companies embrace the advanced technological features offered by these platforms.  And yet, many businesses still struggle with the transition to […]

August 12, 2020

3 Reasons Why Retailers Should Embrace Mobile Shopping Apps

Some retailers are a little hesitant to offer a mobile shopping app, let alone encourage their existing customers to use it on a regular basis. When speaking with executives at supermarket and pharmacy chains, we learn time and again that they worry about replacing in-store visits with online purchases for different reasons. While their concerns […]

August 2, 2020

Smooth Shopping: How to Create a Frictionless Mobile Shopping Journey

There are specific friction points throughout the purchasing journey that retailers should pay extra attention to, click to learn more about them!

January 5, 2021

Your Mobile Buyer Personas as Famous Holiday Characters

Holiday shopping: How to approach your digital buyers by their personas and divide them into different segments to meet their unique needs.

November 24, 2020

’Tis the Season to Analyze Your Data

How to Interpret Mobile Shopping Data for a Successful Holiday Retail Experience

October 27, 2020

Win the Mobile Grocery Shopping

How to Build a Winning Grocery Shopping App

September 22, 2020

The Real Deal

How to create a Mobile Shopping Experience That Feels Like a Visit to a Physical Store

August 31, 2020