Mobile Commerce Industry Trends and Insights

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Blog Posts

The Mobile Move: How to Encourage Grocery Shoppers to Go Mobile

After explaining why you should get in-store shoppers to download and use your mobile shopping app, now it’s time to discuss different ways of doing so. Here are a number of suggestions that should help you send a clear message to shoppers regarding the value of using your grocery shopping app.  Communicate the benefits to […]

September 23, 2020

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What grocery retailers and brands can learn from McKinsey’s latest report

A recent report from Periscope by McKinsey, titled Retail reimagined: The new era for customer experience, sheds light on the rapid transformation of the retail world following a survey of thousands of shoppers in the US, the UK, France, and Germany. The report confirms the accelerated change in behavior we’ve all been experiencing lately, but […]

August 30, 2020

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Retailers, Forget About ‘mobile-First’ and Embrace a Mobile-Only Approach

Smartphones have become such a fixture in our lives, it almost feels like they’ve been around forever. Perhaps that’s why looking at statistics from just a couple of years ago may be shocking, as we realize that the frequency and form of mobile use still continue to change dramatically. In 2018, the world was excited […]

August 27, 2020

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Shelf Life: The Mobile Version of Shelf Positioning & Product Placement

When shoppers visit a physical store, each and every part of their journey is meticulously designed to encourage certain behavior, leaving nothing to chance. The art of product placement and shelf positioning has a significant impact on their purchase decisions, which makes it a major focal point for retailers.  Product positioning experts have a deep understanding […]

August 25, 2020

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Swift swipe: 8 tips to get mobile commerce right, right away !

In recent years, it became impossible to ignore the rising power of online and mobile commerce. According to Business Insider, we can expect to see this trend continue to grow in the near future, as more companies embrace the advanced technological features offered by these platforms.  And yet, many businesses still struggle with the transition to […]

August 12, 2020

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3 Reasons Why Retailers Should Embrace Mobile Shopping Apps

Some retailers are a little hesitant to offer a mobile shopping app, let alone encourage their existing customers to use it on a regular basis. When speaking with executives at supermarket and pharmacy chains, we learn time and again that they worry about replacing in-store visits with online purchases for different reasons. While their concerns […]

August 2, 2020

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White Papers Posts


Win the Mobile Grocery Shopping

How to Build a Winning Grocery Shopping App

September 22, 2020

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The Real Deal

How to create a Mobile Shopping Experience That Feels Like a Visit to a Physical Store

August 31, 2020

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